Freelance Project
Branding
Cup & packaging images courtesy of Scratch Bakery.
Two women from St. Catherines had an ambitious idea: bake pastries and desserts using local, wholesome ingredients, all year round. They put in the legwork of finding local farmers and vendors that would be able to accommodate this request, and I created a brand with details that communicated that extra bit of care and attention.
The client had a specific vision in mind for the bakery and after some discussion over moodboards and a few concepts, this was the clear winner, using hand drawn type and bakery iconography to show that scratch made touch. The primary use of the logo is in a crest, but when not applicable, it can collapse down into other formats.
Secondary brand elements, like the yellow pie edge scallop and the brand pillar icon pattern (locally sourced, from whole ingredients and "pie hole approved") support the overall brand.
Though I didn't have a part to play in the final packaging, we did discuss packaging early on and agreed that kraft paper and stamps were a great way to reinforce that scratch made feeling.